DEATH AND REBIRTH
I just finished reading Mike Filsaime's new ebook, "The Death of Internet Marketing" which is causing quite a stir on the Net and within the Internet Marketing (IM) community. It describes the present condition of IM, what it has evolved into and where it is heading.
Ironically, the entire premise of the ebook is eerily similar to the things I have been coming to realize, believe and write about in MyAtlasShrugged.com. It is also one of the reasons that have given me pause in initiating some of the strategies I have formulated for my businesses.
As a result of "transparency and reverse engineering" coupled with IM's explosive growth and its incestuous nature, the whole industry had been transformed. Filsaime writes about "product launch overdose" and more specifically, "The October Effect" which describes that over abundance product launches and the effect it is having on the industry as a whole. Without going into all of the details, the gist of the message is that there are now "too many chiefs and not enough Indians". More plainly stated, if everybody wants to be a seller then who is going to be left to buy? If the amount of new Product Launches continues to grow where are the JVs going to be found? It appears that we have and are continuing to paint ourselves into a corner which means there will be a finite amount of opportunities.
So when students become gurus and wish only to teach and point the way then we have a very lopsided world. Wouldn't you agree?
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